Corvallis Pedicab Advertising Rates 2010
(Rates may vary during large events)
Back of the cab
11 x 17 inch sign
OR
19 x 19 inch sign
11 inch x 17 inch
Days Rate (per day)
Monday thru Thursday $35
Friday thru Sunday $45
19 inch x 19 inch
Days Rate (per day)
Monday thru Thursday $60
Friday thru Sunday $80
Side of the Cab
8 ½ inch x 11 inch ad (available on either side) or up to 11 inches x 15 inches.
Days Rate (per day)
Monday thru Thursday $25
Friday thru Sunday $35
Small circular or square ad (coaster size)
Approximately 4 inches x 5 inches available
Rate: $90 per month, with unlimited exposure (except Weddings or sole-sponsor days*).
* Sole-sponsor days are when a single sponsor is represented by the pedicab, such as the “OSU Campus Special.”
To become a sole-sponsor contact Dan Crall at 541-609-8949.
Front of the Cab
11 x 17 inch sign
OR
12 x 18 inch sign
11 inch x 17 inch ad OR 12 inch x 18 inch ad
Days Rate (per day)
Monday thru Thursday $30
Friday thru Sunday $40
Panel underneath passengers
16 inches x 24 inches available
Days Rate (per day)
Monday thru Thursday $25
Friday thru Sunday $35
OR $90 per month with unlimited exposure (except Weddings or sole-sponsor days*).
Advertising with Corvallis Pedicab is
* Innovative
* Effective
* Affordable
* Locally Targeted
* Supportive of a sustainable, family-owned enterprise
While your sign is on the pedicab, the kinds of marketing that take place:
* Positive exposure to hundreds, possibly thousands, of eyes.
* Word of mouth from the driver about your business (when appropriate).
* (Optional) Handouts to be given to riders and interested pedestrians (coupons, samples, business cards, etc.)
People do pay attention to who sponsors the pedicab, and sponsors of all kinds have received positive feedback and great returns on their coupons. I can provide names and contact info upon request. Corvallis Pedicab is the center of attention wherever it goes, and often times, people are smiling when they see the cab. That is when you want them to make the association with your brand or logo – while they are happy or interested.
Event advertising rates may vary slightly, depending on the event. For events like DaVinci Days or OSU Beaver Homegames, the cost is generally $50 per ad, no matter the size or placement on the Pedicab.
Please note if the advertisement you choose is to be situated horizontally or vertically on paper.
Thank you for your interest in collaborating with Corvallis Pedicab through creative marketing. For more information, contact Dan Crall at 541-609-8949 or dancrall@gmail.com
There are ways to reach out to your demographic while offering a useful service - become a sole sponsor! Currently, Corvallis Pedicab offers this opportunity at the Oregon State University campus in Corvallis, though I am flexible in doing this in other places too. I call this "The Campus Special." The way it works:
* The pedicab is out for 5-7 hours during peak days and times, giving students and faculty free rides on behalf
of your business. I work especially to target your specific demographic when offering rides.
* 50-75 riders get a coupon, sample or small advertisement for your business, and I am able to talk up any specials or promotions
you have going on, as well as tell newcomers where to find your place. Typical handouts are 1 dollar-off coupons
(like gold to a college student), free small appetizers/drinks, or perhaps a small handbill listing weekly specials,
upcoming events or other information about your company. For coupons, the point is to bring students in the door with
something exciting and compelling. I've often found if there is a catch like "$5 off when you spend $50 or more,"
those coupons are not often effective.
* I have each side of the pedicab covered with your logo or ad on laminated paper. The dimensions are:
Front of cab - standard 8 x 11 inch page with ad placed horizontally.
2 Sides of cab - standard 8 x 11 inch page with ad placed horizontally.
Back of cab - available space is 19 in x 19 in.
Many sponsors do an 11 x 17 horizontal ad, to allow space for the Corvallis Pedicab logo as well.
In short, it is three standard 8 x 11 inch laminated papers, and one larger ad for the back.
The signage is a way to show everyone who sees the cab that you support a fun, useful, unique service in Corvallis.
Even those who don't ride will see your ad, and most people are smiling when they see the pedicab.
That is when you want them to make the association with your business - when they are smiling and
interested in what they're looking at. Corvallis Pedicab is a hit wherever it goes, and a much appreciated new
part of the community. It receives continual positive feedback on the OSU campus, each day it's out.
You can see some of the news coverage I've received just this first year in business at:
http://www.corvallispedicab.com/news.html
The cost for the Campus Special is only $100 per day. Keep in mind, this is 3 kinds of advertising:
the signage display, the coupon and the word of mouth during the ride. The pedicab is recognized and increasingly
well-known throughout OSU, and this special has been a proven success, delivering a coupon return rate of 30-40%.
I am willing to give references for each business who has signed on. You can sign up for just a day or two,
though it is typical to sign up for several days to get a high number of coupons circulated, and to keep your name
out there in a positive, creative and exciting way. First Alternative CoOp Grocery Store has signed
on for numerous days, and that repeat exposure has been very effective. People value local businesses who
support alternative transportation and a valued, complimentary service for tired legs. Don't miss this wonderful opportunity!